About Business & Life
Fundraising (or fund raising) means soliciting and gathering voluntary contributions (in the form of money or other resources), by requesting donations from individuals, businesses, or charitable / governmental entities. Fundraising mainly refers to gathering money for non-profit organizations, but it can be also used to refer to the identification and solicitation of investors or other [...]
The mobile consumer is knocking the doors of small businesses, but the majority of SMB are not answering those knocks. Small merchants have a business need to effectively adapt to mobile technology trends, along with a viable plan of action to get there.
Marketers are missing a powerful opportunity to engage with consumers and deliver personalized experiences that drive brand affinity, according to study results (link) conducted by Adobe Systems.
What is the secret to success? To not be mediocre but be GOOD at something.
I assume if you’re reading this, then you own a business or are considering starting one. You may be uncertain about many things, but that’s ok. There are plenty of examples to follow from the many blunders and botches of major corporations. Here below, I list 3 deadly sins that any business should be aware [...]
According to a recent report by Simply Hired, for the eleventh time in 13 months, the U.S. has experienced growth in job openings. In May, job openings were up 3.2% month-over-month and 38.4% year-over-year. U.S. job competition decreased from three unemployed persons to two unemployed persons for each job opening and 15 out of 50 [...]
Any marketer’s dream would be to create a killer TV ad and run it nation-wide, and pray for an instant hike in sales figures. Marketers still prefer physical marketing to online marketing, but the tide is starting to turn, as per a recent survey that found media members starting to shift some of their marketing [...]
According to a recent study by Constant Contact, building email marketing subscriber lists is still the most favorite e-marketing option for small business owners. Over 700 small businesses and nonprofit organizations were surveyed, and the results showed that 57% of respondents are actively trying to grow their email subscriber list “at all times.” The reasons [...]
Entrepreneurs looking for an exit should not ignore the quality of their social profile, as a recent survey found out that senior Mergers & Acquisitions (M&A) executives are using social media, and some are using it to research and communicate possible deals.
Update 1: Yahoo is considering paying up to $50 million for Qwiki, a New York startup. Update 2: Yahoo Offers to Buy Contact Startup Xobni at a Price of $30M to $40M. Earlier this week, Yahoo’s CEO Marissa Mayer announced the acquisition of social blogging site Tumblr. It’s a bit unusual considering two things; first [...]
Chances are someone has already snapped up a small business owner’s first choice domain name. As a result, many small business owners have settled for less than perfect alternatives, leading to dissatisfaction, and in some cases, lost business. A new survey by Wakefield Research, found that nearly half of small business owners are not completely [...]
ِAccording to a new study by The Economist Intelligence Unit Voice of the customer, titled ‘Whose job is it, anyway?,’ over the next three years, global organizations will make understanding and interacting with the customer their top priority. Yet only 56 percent of respondents to the survey, sponsored by SAS, believe their companies clearly understand [...]
A new survey has found that small business (SMB) owners share several distinct attributes – a sort of unique “DNA” – that help them live their passions while adapting to the shifting economic landscape. Commissioned by Deluxe Corp., a leading provider of marketing services, the study surveyed more than 1,000 SMB owners around the U.S.
A new GfK report, based on over 120 campaigns run by Coupons.com in 2012, shows that digital coupon users spend 42% more per year at supermarkets than the average shopper – a differential of $1,029. This reflects a 7% increase compared to 2011.
According to a study by Simply Measured, a major provider of analytics and reporting capabilities, 67% of top global brands are now using Instagram, reaching more than 100 million active monthly users on the network, a 500 percent increase in users since the acquisition.
According to Snagajob.com, a US employment marketplace, smartphones are proving to be an increasingly common tool for the job hunt. This based on the fact that Snagajob noticed, with its users increasing their mobile job searching by 95 percent over the past year.
Local broadcast TV viewers are 85% more likely to post photos and videos to their social media accounts, than users of other media (radio, newspapers, broadcast and cable television), primarily because of their strong connection to community. This fact, among others, was among the findings of the Cultural Currency research (commissioned by TVB.org), which analyzed [...]
According to the 2013 North American Social Recruiting Activity Report, only 22% of recruiters used Facebook for recruiting in year 2012, compared to a dominant 97% using LinkedIn and even 27% using Twitter. The data, culled from more than 160,000 recruiters, showed that only 12% of recruiters were connected to all three major social networks [...]
FlightView surveyed 3,186 travelers to study their mobile purchasing behavior, and discovered that more than 80% of respondents say concerns about mobile security and transaction interruptions no longer stop them from making travel bookings. Instead, issues with usability, type and timing of services presented, and underwhelming functionality are what hold travelers back from making mobile [...]
Chances are you’ve planed for your summer vacation by now. Like all mortals, you were tempted to over-spend for your duly-needed vacation, but the bills following a few days later can cause even more stress when returning home. Mike Sullivan, chief education officer for Take Charge America, a US non-profit credit counseling and debt management [...]