According to a recent study by Constant Contact, building email marketing subscriber lists is still the most favorite e-marketing option for small business owners. Over 700 small businesses and nonprofit organizations were surveyed, and the results showed that 57% of respondents are actively trying to grow their email subscriber list “at all times.” The reasons [...]
Posts Categorized / Worth Reading
Looking For Acquisition? Pump Up Your Social Profile
Entrepreneurs looking for an exit should not ignore the quality of their social profile, as a recent survey found out that senior Mergers & Acquisitions (M&A) executives are using social media, and some are using it to research and communicate possible deals.
What Should Marissa Mayer / Yahoo Do Next?
Update 1: Yahoo is considering paying up to $50 million for Qwiki, a New York startup. Update 2: Yahoo Offers to Buy Contact Startup Xobni at a Price of $30M to $40M. Earlier this week, Yahoo’s CEO Marissa Mayer announced the acquisition of social blogging site Tumblr. It’s a bit unusual considering two things; first [...]
Whose Responsibility to Manage “Voice of the Customer”?
ِAccording to a new study by The Economist Intelligence Unit Voice of the customer, titled ‘Whose job is it, anyway?,’ over the next three years, global organizations will make understanding and interacting with the customer their top priority. Yet only 56 percent of respondents to the survey, sponsored by SAS, believe their companies clearly understand [...]
Survey: Small Business Owners Common Traits
A new survey has found that small business (SMB) owners share several distinct attributes – a sort of unique “DNA” – that help them live their passions while adapting to the shifting economic landscape. Commissioned by Deluxe Corp., a leading provider of marketing services, the study surveyed more than 1,000 SMB owners around the U.S.
Digital Coupon Users Spend 42% More Annually Than Average Shoppers
A new GfK report, based on over 120 campaigns run by Coupons.com in 2012, shows that digital coupon users spend 42% more per year at supermarkets than the average shopper – a differential of $1,029. This reflects a 7% increase compared to 2011.
Study: Instagram More Effective Than Pinterest for Top Brands
According to a study by Simply Measured, a major provider of analytics and reporting capabilities, 67% of top global brands are now using Instagram, reaching more than 100 million active monthly users on the network, a 500 percent increase in users since the acquisition.
Mobile Job Searching On The Rise
According to Snagajob.com, a US employment marketplace, smartphones are proving to be an increasingly common tool for the job hunt. This based on the fact that Snagajob noticed, with its users increasing their mobile job searching by 95 percent over the past year.
When Do Americans Tweet? Depends on What They’re Watching
Local broadcast TV viewers are 85% more likely to post photos and videos to their social media accounts, than users of other media (radio, newspapers, broadcast and cable television), primarily because of their strong connection to community. This fact, among others, was among the findings of the Cultural Currency research (commissioned by TVB.org), which analyzed [...]
Twitter More Popular Than Facebook As a Recruiting Channel
According to the 2013 North American Social Recruiting Activity Report, only 22% of recruiters used Facebook for recruiting in year 2012, compared to a dominant 97% using LinkedIn and even 27% using Twitter. The data, culled from more than 160,000 recruiters, showed that only 12% of recruiters were connected to all three major social networks [...]