There is so little chance that there are any travelers left who were not served by the Amadeus network of hotels, airlines, car rentals, travel agencies, railways, cruises, etc. Amadeus network processes over a billion billable travel transactions every year. Recently Amadeus released a report titled: Trending with NextGen Travelers.
The report profiles the new traveler generation poised to impact the travel industry and the technology that serves them far into the future. It’s based on interviews with young, adventurous and explorative travelers — aged 18-30 from around the world.
The results show that young travelers are smart consumers, demand customized and adventurous trips, and rely heavily on social interaction for recommendations when considering a certain destination and activities. The report found that NextGen travelers possess the following traits:
1 – Informed and empowered
Young travelers are digital natives and Internet experts. They expect 24/7 access to information and will often do their trip shopping on their own. These travelers also want a seamless channel experience through their smart devices, so ideally information should be available on mobile devices, tablets and on a user’s computer.
As shoppers, NextGen travelers also bond with brands they find relevant and reliable and look for transparent cost information and differentiation elements for products or trip packages.
2 – Shift from “Tourists” to “Explorers”
NextGen travelers are looking for “something different.” They want content specifically tailored to them and that need does not change when it comes to booking travel. It is essential that travel companies offer authenticity, inspiration and co-creation when it comes to their travel experience.
Positive collaboration that sparks inspiration between the traveler and brand will lead to a better overall experience and strong, long-lasting relationships with the NextGen consumer.
3 – Socializing is second nature
Young travelers like to be connected to share experiences with others, around the clock. NextGen travelers demand this connectivity from their favorite brands, in and outside of travel. Making information that is pre-downloadable, available offline, or “light” for limited data usage are important factors for offerings from travel brands. This also allows travelers to engage with content across borders, in spite of potential data or mobile limitations existing from country to country.