Tim Hortons UAE Awarded Most Admired Marketing Campaign

Written by Raouf

So there I was, summoned for a job interview at MediaQuest, a magazine publisher in Dubai, UAE. I was under the impression that it’s another job interview meeting, but upon arrival I discovered the main purpose. I was asked to write few short posts about the latest happening the Middle East, mainly about 3 topics: marketing, media and communications. As I haven’t heard anything since, I’ll post what I’ve written in the coming posts. If you happen to be summoned to MediaQuest for a job interview, better bring your laptop, mouse, caffeine and some water.

Images RetailME Awards were announced today, and the world-renowned Canadian Café that specializes in coffee and doughnuts, Tim Hortons, has been awarded not one, but two trophies, for the creative execution of the new concept and for the success of the campaign, one each for the ‘Most Admired Marketing Campaign of the Year’ and for ‘Most Admired Retail Launch of the Year’.

Those awards are the results of the hard work of Tim Hortons team, and ultimately the Apparel group, UAE. This award highlights new retailers, brands and concepts across any category which entered the market with a high visibility launch campaign and in a short time became a brand of choice among shoppers.

Mr. Nilesh Ved, Chairman and Founder of Apparel Group said, “It is the team’s continuous innovation, dynamic business strategies and relentless efforts to exceed the existing benchmarks and surprise customers with our products, services and our presence in convenient locations that has been instrumental in bringing these trophies to the Group. This recognition, once again, reaffirms the commitment of the Apparel Group towards continued excellence in the retail business.”