According to Wael Quader, the CEO of Jordan-Noqoush Mobile Media Group, spending on mobile display advertisements in Jordan in particular, and the MENA region in general, is set for a massive boost in the coming year, as per a news article by the Jordan Times daily. This boost is mainly due to the constant growth in the number of mobile phone subscribers in the region.
Spending is expected to cross $10m in 2012, and to steadily grow annually from 15 to 20% according to Quader, who went on to say: “The potential for mobile display ads in Jordan is large. We see a trend nowadays where businesses in different sectors are seriously considering resorting to mobile advertising to reach out to a wider audience.”
He added: “What triggers growth in spending on mobile display ads will be also the rise in number of mobile holders, especially those using smart phones like the Apple iPhone and the Samsung Galaxy.”