French Consumers Purchase Mainly Because of Email, Social Media

Written by Raouf

Topics: General, Tips & Lists, Worth Reading

According to the findings of Digital Café report commissioned by global interactive marketing provider ExactTarget, nearly half of online French consumers have made a purchase after receiving a marketing message on email, Facebook or Twitter. The report is based on a survey of more than 1,500 online French consumers, ages 18 and above.

Key findings of the study include:

Email

90 percent of online French consumers subscribe to at least one email marketing program
51 percent of consumers that subscribe to brand’s email programs have made a purchase after receiving an email marketing message
28 percent of consumers report checking email constantly throughout the day

Facebook

43 percent of online French consumers interact with brands on Facebook
7 percent of consumers on Facebook have made a purchase after receiving a marketing message on Facebook
33 percent of Facebook users who own a smartphone check Facebook daily using their smartphone

Twitter

4 percent of online French consumers use and proactively Follow brands on Twitter
2 percent of consumers on Twitter have made a purchase after receiving a marketing message on Twitter
47 percent of Twitter users follow brands to stay up-to-date with a company’s products, services or offerings

Key comparisons of the French research to other findings around the world include:

29 percent of French consumers have Liked brands on Facebook to receive discounts, compared to 49 percent in the U.K.
13 percent of French consumers have followed a brand on Twitter to be affiliated with the product or brand because it is trendy, the same as in Australia
49 percent of French consumers with smartphones report checking email at least once per day from their smartphone, compared to 66 percent in the U.S.

To download a copy of the ExactTarget’s Digital Café research report, please click here.

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