The New Three TV Viewing Trends in 2012

Written by Raouf

Based on the survey results of 2,306 participants, commissioned by TVGuide.com, Viewers are watching more TV now than ever, but in new different ways and trends:

1. On demand and streaming are increasingly driving discovery”
42% are watching more streaming content than last year, and 89% of respondents said that they discovered new shows on demand or online after episodes or seasons aired.

2. People are watching more paid videos”
30% of respondents who pay for video said that they are watching more paid video than they did in 2011.

3. More people are using mobile devices to watch TV:
68% of respondents confirmed they are watching one to five hours of video per week via apps on their mobile devices.

TVGuide.com is ranked #1 by Nielsen’s “TV and Entertainment” category for attracting the “most engaged” users who average four visits and 13 minutes per month and 22 page views per person.