Findings from ABI Research’s new HTML5 coverage reveal that 32% of top iOS apps could be developed by taking advantage of web code. This new research was designed to fill two existing analytical gaps in the market. First, there is a tendency to view HTML5 as a single, monolithic technology, whereas in reality it is a mix of several, inter-related but not necessarily interdependent, features. Second, commentators still too often treat app categories uniformly, advocating or dismissing the whole industry’s web potential based on how HTML5 can be leveraged in a certain niche area.
“In 2014, the installed base of mobile devices with HTML5-capable browsers will reach almost two billion, but there will be huge differences between the adoption rates of various key features,” says senior analyst Aapo Markkanen. The rapid downfall of Flash makes audio and video tags the fastest-growing HTML5 element, with a combined base of 700 million mobile web users utilizing it in 2014. Meanwhile, web-based push notifications will still be going through the early days, with only 100 million users by then.
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